hello, i’m
aarin brown.
let's chat.
I’m a brand & loyalty marketing strategist with 8+ years of experience creating revenue-driving lifecycle campaigns currently based out of Brooklyn, NY.
Are you looking to build a best-in-class, omni-channel, multi-touch lifecycle marketing program? Want to build a sophisticated marketing automation engine? Trying to increase your customer’s lifetime value?
Download my resume below, and give me a holler.
about me.
Passionate, research-driven, and authentic.
Throughout my life I’ve had three enduring passions.
The first is my love of music. Whether it’s house or hip-hop, drum n’ bass or doom metal – I’m an absolute nerd for it all. Just ask me for a sample playlist and you’ll see.
The second is my fondness for fighting video games. I got my first taste of just how competitive I could be when I played Street Fighter 2 when I was 6—against my oldest brother who was 17. It’s a rivalry that endures to this very day.
But the third is my favorite. It’s my love of marketing. Seriously.
When I was eight, I watched the Eddie Murphy movie “Boomerang” where he played an advertising executive. Tacky 90s’ suits aside, that movie revealed to me a field of a fascinating meld of art, creativity, science and business that I didn’t know existed – and ever since that moment, I knew “that’s what I want to do when I grow up.”
The rest is history. In 2014, I had a chance to work as both the Urban and Pop/Rock College Music Representative for Warner Music Group in Dallas, TX. The street teaming, the relationship building, and having the opportunity to work Atlantic Records’ social media during SXSW gave me the essential skills that launched my career and taught me the basics of how to be a marketer.
Since then, I’ve worked across different industries and multiple disciplines that have broadened my skill range and perspectives – from copywriting to CRM, from design thinking to building brand love. I’m adaptable, detail-oriented, creative and collaborative – but ultimately, I’m extremely passionate.
I may like music, and I may like video games – but I really love marketing. It’s that passion that has driven me to learn, grow, and innovate. And it’s that passion that I would love to share with you and your team.
So, let’s talk.
recent experience.
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2015 - 2016
RealPage Copywriter II July 2015 – July 2016 Wrote content and marketing copy for 50+ real estate and property management clients—including, but not limited to: web sites, advertisements, guides, and blogs. ⋆ Researched and wrote content across dozens of niches, including travel, psychology, interior design, mental health, and eldercare.
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2016 - 2018
Hilton
Email Analyst, Digital Messaging July 2016 – July 2018 Strategized, designed, and developed global email marketing campaigns across 23 languages. ⋆ Developed email campaign re-design that increased open rates by 33%, click rates by 25%, and conversion rates by 20%. -
2018 - 2021
Hilton Sr. Specialist, Lifecycle Marketing Manager, Lifecycle Marketing July 2018 – December 2021 Developed and executed marketing strategies and omni-channel communication plans to drive customer awareness, acquisition, activation, re-activation, growth and advocacy. ⋆ Developed a highly segmented and highly personalized “Year in Review” email campaign that generated $1 million in attributable revenue in one week.
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2021 - now
Dropbox Sr. Lifecycle Marketing Manager, Dropbox Sign December 2021 - Present Developing the strategy and overseeing the day-to-day execution of CRM planning, development, approval and deployment to drive user acquisition, activation, retention, and growth for Dropbox Sign.
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CONTACT ME
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NAME: Aarin Brown
LOCATION: Brooklyn, NYC
PHONE: (+469)-347-9710
EMAIL: me@aarinbrown.com
